Maritz Chevron: America’s Fuel Convention

In August 2023, the Americas Fuel Convention gathered 1,000 franchise owners and executives at the iconic Circuit of The Americas race track for a unique dining experience.

Highlights of the convention included a thrilling welcome, with professional drivers showcasing high-speed laps around the track. Some lucky guests even had the opportunity to join in the action.

The event continued with a welcome hour in the paddock garages, transformed into a lounge area for bar service and hors d'oeuvres. The dinner itself was set amidst the hub where F1 and Nascar teams prepare, enhanced by dynamic neon accents and a plated, multi-course menu.

As the dinner concluded, guests were treated to an unforgettable after-party. The garage doors opened to reveal carnival games and a private concert by renowned musician Sheryl Crow, providing the perfect finale to an extraordinary evening.